Stop underselling your wins

Hey reader,

I love reflecting back on my clients' coaching journeys. Some moments just stick with you. My client S. told me last week that she didn’t understand how she ever landed roles in Tech before.

"I used to write my CV like a list of tasks & responsibilities. I was totally underselling myself”. Even though she was delivering amazing work every day, she didn’t know how to position it.

This can be the difference between getting passed over in interviews and getting the offer. Between staying stuck and landing that role that actually excites you.

The market is competitive. Hiring Managers are interviewing dozens of qualified candidates. The ones who get hired aren't necessarily the most experienced, they're the ones who can clearly show their impact.

What vague achievements cost you

I recently spoke with a Sales Manager who'd been interviewing for months without success. Even though she was consistently hitting her targets, she kept describing her wins as "exceeded quota" and "built a strong team of Account Executives."

She wasn't getting offers. Not because she wasn't qualified, but because her achievements sounded like everyone else's. She had to work on presenting her wins and achievements in a way that made it impossible to ignore her.

You can't present what you can't remember. When S. and I first started working together, she quickly realised how much incredible work she'd done that was just... forgotten. We had to spend time reconstructing her wins because she'd been so focused on doing amazing work that she never paused to document them.

The simple framework that shows your impact

This is why I recommend starting with the basics. Every Friday during or after work, spend 5 minutes writing down what went well that week. For each accomplishment, answer these 5 questions:

1. What did you complete or improve?

2. What were the results? Revenue growth, cost savings, time saved, error reduction, an increase in customer satisfaction, and team productivity boost.

3. Which teams or departments were involved? Marketing, Sales, Engineering, Customer Success, Finance, Operations.

4. What approach did you use?

5. What timeline did this happen over? Days, weeks, months, specificity matters!

Don't worry about perfect language or huge metrics. Sometimes your win is "figured out why the system kept crashing" or "helped the new team member feel confident in their first week." Document it anyway.

The missing piece most women skip

Tracking your wins is only half the battle. The other half is knowing how to present them in a way that makes you unforgettable.

Most women I work with have incredible achievements, but struggle with that crucial first impression. Whether it's "tell me about yourself," "walk me through your CV," or "what brings you here today", that sets the tone for everything that follows in the interview.

That's why I created a free training that shows you exactly how to write your "tell me about yourself" answer so it positions you as the strategic, results-driven leader you are, not just another candidate with a nice CV.

Watch the free "Tell Me About Yourself" video here.

Don't let another opportunity slip by because you couldn't clearly communicate your value in those critical first 5 minutes of the interview.

Start tracking your wins this week. And make sure you know how to present them in the most powerful way, when it matters most.

Cheering you on,

Jennifer