After 2 years and 60+ clients, here's what I know about women underselling themselves

Hey reader,

2 years ago, I hoped to help 1 woman find a better role in Tech.

I started small, trying out what worked and what didn't. Now I've coached 60+ women to land roles they're passionate about.

I discovered that I'm OBSESSED with hyping up women, helping them see everything they're capable of, and creating safe spaces where they can be their whole selves 😍

This year, I've been more honest and transparent on LinkedIn. Being less afraid to show up as myself, the good parts and the messy parts. My pregnancy has brought out this side of me, where I just don't care about 'noise' anymore. If you like me for who I am, great! If you don't, that's completely fine too.

This shift has been SO freeing, and you know what? It's made me realise that showing up authentically isn't just about social media; it applies to everything, especially job searches.

We're often our own worst enemies when it comes to showing our value. We think we're being modest or professional, but we're actually making it harder for companies to see why they need us.

I keep seeing the same patterns among my clients:

1. Not recognising actual wins (because they feel 'normal'), so trying not to brag 

When something feels easy to you, it doesn't mean it's not valuable. Your "normal" Tuesday problem-solving session might be exactly what a company desperately needs. Stop downplaying the things that come naturally to you, because they're often your biggest strengths.

2. Trying to answer interview questions perfectly, but forgetting to tie it to why this matters to a company 

You can tell the most impressive story in the world, but if the interviewer walks away thinking "nice story, but how does this help us?" you've missed the mark. Every story needs a "so what?" that connects directly to their business needs.

3. Trying to cram all of their work experience into 1 interview, overwhelming the interviewers and therefore NOT showing their actual value 

Less is more. 3 targeted, relevant examples that show your impact will always beat 10 scattered stories about everything you've ever done. Quality over quantity wins every time.

Showing up authentically in your job search isn't about being perfect or having all the answers. You want to be honest about your value and strategic about how you share it.

As I'm typing this, I'm 7 months pregnant and about to take maternity leave at the end of October. There's something beautiful about feeling more passionate than ever about this work, just as I'm about to pause. But that's exactly why I want to help you right now, while I'm still here and fired up about seeing you succeed in your job search and career.

I'm curious: which of these 3 patterns resonates most with you? Or what's your biggest job search frustration right now?

Hit reply and let me know. I love sharing resources that actually help, so I'll send you something useful based on what you're dealing with.

To every woman who's ready to stop playing small in her career, you keep me going 💜

Jen