3 CV changes to double your interview invitations

Hey reader,

If you’re reading this, you already know the Tech job market is very competitive. With dozens or even 100s of applicants, standing out is KEY. As a former recruiter and now career coach, I’ve screened and improved thousands of CVs. The reason why most people don’t land interviews is because they treat their CV like a job description instead of the solution to their future employer’s problems.

When you don’t leverage the unique impact you made in your previous roles and articulate your skills and achievements, you’re essentially wasting your time applying for roles and handing the interviews to other candidates.

Recruiters and hiring managers don't just want to know what you did. They want to know HOW you did it and what the impact was.

3 CV changes to double your interview invitations

1. Understand the company's real goals.

Before you even start writing your CV, dive deep into 2-3 job descriptions you're passionate about. Every role exists to solve specific business challenges. Here are a few examples:

• Sales: Bring in revenue and new clients

• Customer Success: Retain clients and reduce churn

• Marketing: Drive brand awareness and generate quality leads

• Operations: Increase efficiency and reduce operational costs

Your goal? Align your past achievements directly with these core business objectives. Prove you're not just a candidate, but the solution they've been searching for.

2. Impact over responsibilities.

Stop listing responsibilities. Start showing your quantified results and metrics. Here are a few examples of quantified results per department:

• Sales: Increased quarterly revenue by $250K or closed 5 new business deals.

• Customer Success: Reduced customer churn from 12% to 5%

• Marketing: Increased website conversion rate by 42%

• Operations: Streamlined processes, saving $120K in annual operational expenses

3. Solve their specific problem

Try looking at your CV from a Hiring Manager’s perspective. Every bullet point should answer the silent question: "How does this solve my potential employer's problems?". Check whether you’ve correctly stated the impact you made by asking “So what?” for every achievement. If you can't immediately explain the broader reasoning, keep refining. Don’t forget to remove unnecessary fluff! Don’t bother mentioning that you order stationery supplies every month when your day job is in Sales - it won’t help the recruiter or Hiring Manager understand your impact related to your role and it will take away from your big accomplishments.

Let me show you what this looks like

❌ Unclear CV bullet point: "Managed customer support team"

✅ Powerful CV bullet point: "Led a 12-person customer support team, reducing average customer response time from 48 to 16 hours by implementing AI-powered ticketing and cross-team training programs, which directly decreased customer churn by 22%”

See the difference? One is forgettable. The other is REMARKABLE.

Why this works:

• Specific team size shows leadership scale

• Concrete before/after metrics prove tangible improvement

• Explains the "how" behind the results

• Directly ties the action to a critical business objective (reducing churn)

This is how you transform a forgettable task description into a compelling impact-led story. One bullet point tells a recruiter you existed. The other proves you're a problem-solver who drives real business results.

It’s the season of giving, so if you want the exact template that helps my clients land double the number of interviews at top Tech companies? Reply to this email with ‘CV’.

Talk to you soon,

Jenn

P.S. I’m currently speaking to women who have already decided to start 2025 with their search for a fulfilling and more impactful role. If this sounds like you, I have 2 spots open until the end of the year to help you make that next big career move. Book a Career Boost Call and I’ll tell you exactly what steps to take to get there.